Project Manager Business
Customer:
BNP Paribas Fortis
Koningsstraat 97
1000 Brussels
Belgium
Dates:
2026-09-07
—
2026-12-31
Arrangements:
50% on site & 50% homeworking
Apply before:
2026-08-13
Description
Lead AI marketing strategy across the digital ecosystem. Drive website AI, content intelligence and business value. Collaborate across marketing and IT to improve customer journeys.
Own AI-powered website capabilities, marketing agents and GEO strategy. Build roadmaps, define use cases, measure adoption and optimize performance. Lead stakeholder alignment across teams.
Evaluate emerging agentic AI capabilities and implement scalable marketing solutions. Promote innovation, productivity and measurable outcomes while mentoring adoption across MarCom.
Top Reasons to Apply
Lead AI transformation
★★★★★
Strategic ownership
★★★★★
Enterprise impact
★★★★★
Cutting-edge AI
★★★★★
Detailed Responsibilities and Skills
Additional Responsibilities
- Collaborate with AI Tribe
- Design measurement frameworks
- Integrate marketing agents
- Drive MarCom adoption
- Execute GEO strategy
- Monitor brand visibility
- Identify content gaps
- Improve AI discoverability
- Build reporting
- Evaluate capabilities
- Define implementation priorities
- Develop business cases
- Measure productivity
- Identify automation opportunities
General skills
- Stakeholder management
- Leadership
- Strategic thinking
- Communication
- Change management
Technical skills
- 15+ years Digital Marketing/Martech/Digital Experience
- Cross-functional leadership
- Translate AI to business value
- Stakeholder management
- Communication skills
- Emerging AI metrics
- Brand Mention Rate
- AI Share of Voice
- Prompt Coverage
- Citation Rate
- Agentic Traffic
- AI Referral Traffic
- Marketing performance analytics
- Website analytics
- Search analytics
- Campaign reporting
- Experimentation results
- AI visibility metrics
- Semantic search
- Enterprise search
- Knowledge retrieval
- Source attribution
- GraphRAG
- AI agents
- Multi-agent systems
- Tool calling
- Workflow orchestration
- Agentic automation
- LLM fundamentals
- Prompt engineering
- AI evaluation
- RAG
- AI-assisted content
- AI product management
- Roadmap management
- Business case development
- Change management
- Adoption management
- SEO
- GEO
- Paid Media
- Digital Content Strategy
- Customer Journeys
- Conversion Optimization
- Marketing Performance Analytics
- Strategic thinking
- Analytical mind
- Negotiation
- Structured
- Quality-minded
- Goal-oriented
- Leadership
Tools
- Figma
- Adobe Analytics
- Content Square
- Agile Scrum