Project Manager Business - Expert - BNP Paribas Fortis (Brussels)
Customer:
BNP Paribas Fortis
Koningsstraat 97
1000 Brussels
Belgium
Dates:
2026-07-20
—
2026-12-31
Arrangements:
50% on site, 50% homeworking
Apply before:
2026-07-29
Description
BNP Paribas Fortis seeks an Expert Project Manager Business acting as an Optichannel Strategist and CRO Expert. The role shapes customer journeys and channel strategy across digital and offline touchpoints while representing customer needs.
The consultant designs end-to-end journeys, leads CRO initiatives, runs experiments, and translates analytics into improvements. Collaboration with UX, IT and Marketing teams is central.
The assignment also drives governance through Digital Shelf management, channel coordination, personalization and coaching. Success depends on strategic thinking, analytics and agile collaboration.
Top Reasons to Apply
AI-driven marketing
★★★★★
Cross-functional impact
★★★★★
Digital transformation
★★★★★
Customer experience
★★★★★
Detailed Responsibilities and Skills
Additional Responsibilities
- Conduct A/B testing
- Analyze user behavior
- Run experiments
- Implement CRO improvements
- Build KPIs
- Analyze conversion data
- Create dashboards
- Manage Digital Shelf
- Partner with channel owners
- Coordinate Channel Guild
- Coach marketing teams
- Lead personalization
General skills
- Strategic thinking
- Analytical mindset
- Communication
- Negotiation
- Stakeholder management
- Leadership
- Problem solving
- Presentation skills
- Structured approach
- Quality minded
- Goal oriented
- Open to change
Technical skills
- Optichannel marketing
- Digital journey mapping
- UX
- CRO
- Behavioral analytics
- A/B testing
- Segmentation
- Personalization
- Digital Shelf
- Experience design
Tools
- Adobe Analytics
- GA4
- Tag Manager
- Content Square
- Figma
- SharePoint
- Notion
- Scrum